Post by mnnuman27 on Dec 4, 2023 23:47:52 GMT -6
What techniques are there that make this video ad successful? Short, concise, but still engaging. In an era where people's attention spans are reduced to about eight seconds, Shorter content always wins. Short Facebook ad videos like the one in this trailer are just six seconds long. They are more effective than long video ads, which Airbnb chooses to focus on. and edit the advertisement to have a short video length as in the example To attract the attention of the audience who have a habit of quickly scrolling through feeds Deliver a clear message in a short amount of time. In the advertisement example We don't have to sit and think or imagine that. What is this advertisement about? This is because clear text is already placed in the built-in description of the video, such as Want to make extra cash? You want to have some extra money, right? See how much your place could earn on Airbnb. See how much your place could earn on Airbnb. can still clearly understand the purpose and content of the content Create a feeling of connection with the right words.
The blurb in this video is a great example of how to keep your audience interested. Instead of using Phone Number List words like “You can see the average rental price of your home…” but instead use the word with a positive connotation of interest: How much income can their accommodation generate instead? It's logic that makes people pay more attention to advertisements. Because the advertising content connects in a positive way with them. Information about the target's location is intelligently inserted. In the text above the video it is stated that “Earn up to $2,927 per month for Miami listings” means video ads are clearly targeted to users in the Miami area. This makes the ads highly effective at attracting the target group of people in that area. Have an interesting CTA (Call to Action) The word “Calculate” is used in the CTA at the end of the video instead of a generic term to convey that they are giving viewers the opportunity to calculate the cost of renting a home. Before renting Summary of what we have learned and can be applied further: Keep your video ads short. (at least six seconds or less) Make them feel connected to our ads.
Write clear advertising messages Saw and understood immediately Include details related to your audience's location. (If specific area) Why not include a new and unique CTA? Facebook Carousel Ad : Carousel advertisement Example 2: Whole Foods What techniques are there that make this Carousel advertisement successful? Carousel advertising is used creatively. Most Facebook advertisers place a lot of product images in this type of ad. But it's not Whole Foods' commercials that make the difference. By cleverly positioning the slides so that the two images connect to each other. And they also placed the text on the second slide in a location that we wouldn't be able to see right away. If not, press the scroll arrow to continue viewing. This is a method that requires the user to interact with the ad in order to read it. Show instead of explain. (Communicate with pictures instead of letters) Notice how few words are used in this ad. Instead, let the pictures speak and communicate. The ad uses pictures of foods made with pumpkin and other ingredients from Whole Foods, presenting them as delicious. Whole Foods doesn't need to waste space telling consumers, “How good are their pumpkins and other supermarket ingredients?” but hinted. through photos instead.
The blurb in this video is a great example of how to keep your audience interested. Instead of using Phone Number List words like “You can see the average rental price of your home…” but instead use the word with a positive connotation of interest: How much income can their accommodation generate instead? It's logic that makes people pay more attention to advertisements. Because the advertising content connects in a positive way with them. Information about the target's location is intelligently inserted. In the text above the video it is stated that “Earn up to $2,927 per month for Miami listings” means video ads are clearly targeted to users in the Miami area. This makes the ads highly effective at attracting the target group of people in that area. Have an interesting CTA (Call to Action) The word “Calculate” is used in the CTA at the end of the video instead of a generic term to convey that they are giving viewers the opportunity to calculate the cost of renting a home. Before renting Summary of what we have learned and can be applied further: Keep your video ads short. (at least six seconds or less) Make them feel connected to our ads.
Write clear advertising messages Saw and understood immediately Include details related to your audience's location. (If specific area) Why not include a new and unique CTA? Facebook Carousel Ad : Carousel advertisement Example 2: Whole Foods What techniques are there that make this Carousel advertisement successful? Carousel advertising is used creatively. Most Facebook advertisers place a lot of product images in this type of ad. But it's not Whole Foods' commercials that make the difference. By cleverly positioning the slides so that the two images connect to each other. And they also placed the text on the second slide in a location that we wouldn't be able to see right away. If not, press the scroll arrow to continue viewing. This is a method that requires the user to interact with the ad in order to read it. Show instead of explain. (Communicate with pictures instead of letters) Notice how few words are used in this ad. Instead, let the pictures speak and communicate. The ad uses pictures of foods made with pumpkin and other ingredients from Whole Foods, presenting them as delicious. Whole Foods doesn't need to waste space telling consumers, “How good are their pumpkins and other supermarket ingredients?” but hinted. through photos instead.