Post by account_disabled on Dec 20, 2023 21:34:55 GMT -6
Glasses are a very important element for people who have vision problems. That is why, supposedly, in France glasses are largely covered by Social Security, as well as hearing aids and dental crowns. However, French opticians take advantage by advertising “free glasses” offers that are not really free . The French Department of Health estimates that up to 17% of French people, especially those with lower incomes, avoid purchasing new prescription glasses because of the cost, which amounts to 300 euros in the case of normal glasses and 600 if they are glasses with progressive lenses. Corporate Marketing and Studies. The objective of this incorporation is mainly to reinforce the digital transformation of the entity.
For this reason, and in order to unmask the business of free glasses, the French optician Droit de Regard has launched a campaign that truly offers free glasses without any conditions . Thus, in the main advertising Phone Number List spot for this action, by the BETC Paris agency , you can see a traveling truck in which free vision tests are given to passers-by. However, instead of using the typical letters and numbers for the exam, the eye doctor uses billboards from competing brands. In this way, it is confirmed that everyone is capable of reading the attractive headline, but not so much of discerning the conditions written in small print in the advertisement.
The participants in the experiment discovered that the price advertised by the opticians was a blatant lie and that they had to pay for a large part of the glasses themselves, thus giving rise to misleading advertising that has no benefit for consumers.The former general director of Twitter for Spain and Portugal, Nathalie Picquot , joins Banco Santander as leader of a new unit of the financial institution that brings together corporate marketing and digital communication functions. In this way, Picquot will be in charge of the Corporate Marketing, Brand Experience & Digital Engagement area, led by Juan Manuel Cendoya , vice president of the bank and general director of Communication.
For this reason, and in order to unmask the business of free glasses, the French optician Droit de Regard has launched a campaign that truly offers free glasses without any conditions . Thus, in the main advertising Phone Number List spot for this action, by the BETC Paris agency , you can see a traveling truck in which free vision tests are given to passers-by. However, instead of using the typical letters and numbers for the exam, the eye doctor uses billboards from competing brands. In this way, it is confirmed that everyone is capable of reading the attractive headline, but not so much of discerning the conditions written in small print in the advertisement.
The participants in the experiment discovered that the price advertised by the opticians was a blatant lie and that they had to pay for a large part of the glasses themselves, thus giving rise to misleading advertising that has no benefit for consumers.The former general director of Twitter for Spain and Portugal, Nathalie Picquot , joins Banco Santander as leader of a new unit of the financial institution that brings together corporate marketing and digital communication functions. In this way, Picquot will be in charge of the Corporate Marketing, Brand Experience & Digital Engagement area, led by Juan Manuel Cendoya , vice president of the bank and general director of Communication.