Post by account_disabled on Feb 25, 2024 3:17:24 GMT -6
When is it useful to create a Newsletter and what are the key points to consider in the planning phase? Let's start with some general information. The newsletter format is a sort of written newsletter, containing either only text or both text and images, distributed periodically via email. Today newsletters are mostly in html format, thus allowing the use of images and a more pleasant layout; however, this could limit the viewing of the content because not all digital media allow the complete viewing of the message (e.g. PDAs, cell phones, etc.). In fact, 10% of users receiving a newsletter would prefer to receive it exclusively in text format. Regulatory aspects related to the sending of newsletters Let's get straight to the legal aspects. Which regulations must be followed when deciding to send one or more newsletters? The "newsletter" communication tool must comply with the privacy legislation, which the Guarantor deals with which states that it is forbidden to send information messages or unsolicited advertisers.
In the communication and marketing field, the newsletter is defined as one of the forms of Chinese Student Phone Number List online promotion of your product/service or even your brand, providing added value to the potential or acquired customer. How many times a month can a newsletter be sent? The frequency of sending is variable, it can be daily or monthly-occasional, it depends on the contents of the newsletter, the sender, the target recipients. It is essential not to invade the recipient's private sphere with very close mailings; we need to find the right balance between sending information and the availability and attention of those who receive it. The newsletter as a customer loyalty tool Now we will see what exactly a newsletter is and what methods of approach and communication it is subject to, in order to be a value and not an intrusive tool.
The newsletter is a useful tool for transforming potential customers into actual customers and for retaining current customers ; it can in fact be used to communicate commercial news such as, for example, promotions, new products, fairs or insights and updates on specific and sector topics. The newsletter may contain links to the pages of the company website within the message; peculiar feature to maintain and increase the traffic of your site. The importance of always creating the right balance between textual content and graphic elements. The essential parts of a newsletter must preferably be textual, while the graphics - which must not be predominant over the text - must act as a support for the text and the image of the company or product: "The content is king, the design is queen ”. Visibility first of all and be very careful not to make mistakes that could jeopardize the reputation of the product or company. Another key element for building a good newsletter is to include links in the body of the newsletter in order to facilitate research through the use of search engines; for this purpose it is essential to use the correct keywords to improve positioning and search.
In the communication and marketing field, the newsletter is defined as one of the forms of Chinese Student Phone Number List online promotion of your product/service or even your brand, providing added value to the potential or acquired customer. How many times a month can a newsletter be sent? The frequency of sending is variable, it can be daily or monthly-occasional, it depends on the contents of the newsletter, the sender, the target recipients. It is essential not to invade the recipient's private sphere with very close mailings; we need to find the right balance between sending information and the availability and attention of those who receive it. The newsletter as a customer loyalty tool Now we will see what exactly a newsletter is and what methods of approach and communication it is subject to, in order to be a value and not an intrusive tool.
The newsletter is a useful tool for transforming potential customers into actual customers and for retaining current customers ; it can in fact be used to communicate commercial news such as, for example, promotions, new products, fairs or insights and updates on specific and sector topics. The newsletter may contain links to the pages of the company website within the message; peculiar feature to maintain and increase the traffic of your site. The importance of always creating the right balance between textual content and graphic elements. The essential parts of a newsletter must preferably be textual, while the graphics - which must not be predominant over the text - must act as a support for the text and the image of the company or product: "The content is king, the design is queen ”. Visibility first of all and be very careful not to make mistakes that could jeopardize the reputation of the product or company. Another key element for building a good newsletter is to include links in the body of the newsletter in order to facilitate research through the use of search engines; for this purpose it is essential to use the correct keywords to improve positioning and search.