Post by account_disabled on Mar 15, 2024 21:14:12 GMT -6
Eurofashion: Europeans' online tastes in fashion in today's Pop Up post Welcome to the world of fashion and digital of Pop Up Magazine! In today's post we want to tell you about the interesting research conducted by Lyst and called Eurofashion , which analyzed Europeans' online searches on fashion and fashion garments, thus outlining the current trends based on the country and European area in which we meet. Specifically in the last six months, this research has revealed that: From northern to southern Europe, sneakers and Gucci make everyone agree; The most sought-after products in Europe are the mini industrial belt by Off-White, followed by the Adidas “Boost 350 v2” sneaker; The most sought after item online in Italy is the fanny pack, and men's purchases are directed towards high-end streetwear; But let's look specifically at some of the most interesting data that emerged from Lyst's research.
All European trends on Lyst From the analysis of the most loved brands Find Your Phone Number and products in Europe , Eurofashion was born , the study by Lyst - the leading search engine in the world of fashion - which maps searches for clothing and accessories from north to south in Europe through a database made up of 50 million visits in 47 countries, which occurred in the last half of 2019, which collected information from over 12,000 online shops. From the data that emerged online, we have that the sneaker is the fashion accessory most loved by Europeans, and together with Gucci leads the ranking of searches by Europeans online. Obviously the result is different depending on the country you are in, even if some data match perfectly, outlining a fairly clear trend: fashion is becoming more uniform in tastes, regardless of the country you are in, obviously always with some small difference linked to the tastes and traditions of the local population.
Most countries search for luxury brands: in Germany and the Netherlands, Balenciaga is the most desired brand; in Belgium and Spain it is Dolce & Gabbana, while in England and Luxembourg Gucci is the number one brand; Italians , on the other hand, search for and purchase Off-White items more, while the French and Portuguese prefer sports brands such as Nike and Adidas. Finally, it is striking that Belgium is the only European country in which a local designer made it to the top three: Dries Van Noten . What happens in Italy In Italy the situation is extremely varied, with fragmentations linked above all to the tastes and brands preferred by the Italian people. Looking at Lyst data, it emerges that the most popular brand in online searches has become Off-White , while the most sought-after accessory among women is the yellow-black Off-White mini industrial belt, and for men the Off-white vulc high-top sneakers.
All European trends on Lyst From the analysis of the most loved brands Find Your Phone Number and products in Europe , Eurofashion was born , the study by Lyst - the leading search engine in the world of fashion - which maps searches for clothing and accessories from north to south in Europe through a database made up of 50 million visits in 47 countries, which occurred in the last half of 2019, which collected information from over 12,000 online shops. From the data that emerged online, we have that the sneaker is the fashion accessory most loved by Europeans, and together with Gucci leads the ranking of searches by Europeans online. Obviously the result is different depending on the country you are in, even if some data match perfectly, outlining a fairly clear trend: fashion is becoming more uniform in tastes, regardless of the country you are in, obviously always with some small difference linked to the tastes and traditions of the local population.
Most countries search for luxury brands: in Germany and the Netherlands, Balenciaga is the most desired brand; in Belgium and Spain it is Dolce & Gabbana, while in England and Luxembourg Gucci is the number one brand; Italians , on the other hand, search for and purchase Off-White items more, while the French and Portuguese prefer sports brands such as Nike and Adidas. Finally, it is striking that Belgium is the only European country in which a local designer made it to the top three: Dries Van Noten . What happens in Italy In Italy the situation is extremely varied, with fragmentations linked above all to the tastes and brands preferred by the Italian people. Looking at Lyst data, it emerges that the most popular brand in online searches has become Off-White , while the most sought-after accessory among women is the yellow-black Off-White mini industrial belt, and for men the Off-white vulc high-top sneakers.